키에르(KIER) 브랜딩 성공

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키에르(KIER) 브랜딩 성공

 

-목표달성-

 목표초과 달성. 최단기 월 매출 700% 상승

전세계적으로 전상품 3차 완판 기록

국내 최고 재방문률 달성

총 고객 100% 재방문 달성

고객 1일내 96% 재방문 달성

 

-진행내용-

 초기 진행시 스타일난다(뮬라웨어)와 안다르가 가장 동종업계 가장 큰 기업이였고, 경쟁력이 부족하며 브랜딩킹에서 전담진행하여 최초 패션 애슬레져, 패션 요가복이라는 컨셉을 기획하여 브랜딩 기획. 상품기획, 서비스기획, 브랜드기획, 마케팅 기획, 브랜딩 총괄을 진행하였음.

 

-모방기업의 발생-

이후 스타일난다(뮬라웨어)와 안다르,젝시믹스에서 전체 컨셉및 브랜딩을 모방하기 시작

동종업계의 시장의 트랜드를 바꿔놓았음.

토탈전담하여 브랜딩, 기획 및 마케팅과 판매까지 단독진행

 

-세부진행내용-

브랜드기획/브랜드컨셉기획/네이밍,로고브랜딩/토탈기획/서비스기획/상품기획/판매기획/브랜딩전략/마케팅기획/매출전략/홈페이지 제작(웹/모바일)/패키지디자인/어플디자인/ 어플제작(안드로이드,IOS)/어플등록/어플활성화전략

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